Black Friday 2026: what 459 brands are emailing

Every brand that has started, by category

Typical deepestThe deepest

1. Health & medical

   Up to 90% off

   3 of 10 brands started. 1 brand with a percentage: up to 90% off. The deepest came from agecomfort.com on Tue 3 Nov.

2. Jewelry & watches

   Up to 70% off

   3 of 27 brands started. Typical deepest around 50%. The deepest came from 770finejewelry.com on Wed 4 Nov.

3. Beauty & personal care

   40% off

   9 of 60 brands started. Typical deepest around 35%. The deepest came from cosmedica-skincare.com on Tue 3 Nov.

4. Pets

   40% off

   1 of 12 brands started. 1 brand with a percentage: 40% off. The deepest came from bundlexjoy.com on Mon 2 Nov.

5. Home & kitchen

   35% off

   2 of 22 brands started. 1 brand with a percentage: 35% off. The deepest came from beddys.com on Wed 4 Nov.

6. Fashion: clothing, shoes & accessories

   30% off

   7 of 93 brands started. Typical deepest around 30%. The deepest came from alwaysalice.com.au on Tue 3 Nov.

7. Supplements & nutrition

   Up to 25% off

   4 of 46 brands started. Typical deepest around 25%. The deepest came from dragonpharmalabs.com on Sun 1 Nov.

8. Sports & outdoors

   25% off

   4 of 22 brands started. 1 brand with a percentage: 25% off. The deepest came from capocycling.com on Fri 6 Nov.

9. Food & drink

   20% off

   2 of 46 brands started. 1 brand with a percentage: 20% off. The deepest came from 2betties.com on Fri 6 Nov.

10. Other

    50% off

    9 of 99 brands started. Typical deepest around 35%. The deepest came from americanfirebrigade.com on Fri 9 Oct.

Typical deepest: of each brand that stated a percentage off, its deepest, and the middle of those. We show it only where at least two brands stated one.

The first brand started on Friday 9 October, 49 days before Black Friday. By the end of October, 8 brands had started.

1. 1–2 Oct: 0 brands 0 1–2 Oct
2. 3–9 Oct: 1 brand 1 3–9 Oct
3. 10–16 Oct: 2 brands 2 10–16 Oct
4. 17–23 Oct: 3 brands 3 17–23 Oct
5. 24–30 Oct: 2 brands 2 24–30 Oct
6. 31 Oct–6 Nov: 36 brands 36 31 Oct–6 Nov
7. 7–13 Nov: still to come 7–13 Nov
8. 14–20 Nov: still to come 14–20 Nov
9. 21–27 Nov: still to come 21–27 Nov
10. After 27 Nov: still to come After 27 Nov

• We follow the online stores whose emails reached our addresses in the last 30 days.
• An email counts when it names Black Friday, Cyber Monday or Cyber Week, from 1 October to 7 December. So does an early access email that names Black Friday, or comes in November.
• A brand has started on the day its first such email arrived.
• Its offer is our short summary of what that email offered. “A code” means a code with no amount given.
• We read a brand’s category from a few words of its homepage, so it’s approximate. Where those words don’t settle it, the brand is under Other.
• Days run midnight to midnight, New York time.
• We show no subject lines, codes or names. We never show a whole email.
• Would your brand rather not be listed? Email hello@synapseretention.com. We take it off within 48 hours.